Espionnage de la concurrence pour déterminer leur stratégie Marketing Facebook

Espionnage de la concurrence pour déterminer leur stratégie Marketing Facebook

If you’re advertising on Facebook, you’ve probably hit a road block at least once when it comes to targeting. You can play with audience insights all day long, but sometimes you just can’t locate that exact sweet spot that would be best for your specific business. So, why not use what your competitors are using?

Whatever niche you’re in, you’ve probably done your research. You’ve visited some of the top sites in the game, Liked some of the highest performing Facebook pages, and maybe even bought an array of products. Doing all of this online has most likely made Facebook think you’re interested in the industry. Therefore, if your competitors are targeting properly, you’ll start seeing their ads appear. For example, I’m in the Internet marketing game and I see a lot of ads for Internet marketing products, ebooks, and webinars. But I also help my girlfriend with her makeup blog. So I also see a lot of ads for makeup and beauty products even though I don’t actually use these products and certainly am not their target demographic. This can apply to almost any niche provided that you’ve done your research into the given industry.

 

Spying On Your Competitor’s Facebook Marketing Strategy

Of course, you can’t get gain access into your competitor’s business / ad manager. Therefore, we will have to use a little reverse engineering to make this strategy work. This is something that I love to do when trying to kill time, and to see what my own competitors are doing as well. We’re going to do that here with some real-life facebook ad examples from my own news feed.

There are 3 main placements for Facebook advertising. You have your native ads on desktop and mobile, and you have your right rail ads. Each of them will show you information about the ad you are seeing. We’ll begin with the right rail:

Right Side Ad Targeting

how-to-spy-on-facebook-competitors

As mentioned, the ads currently targeted at me include both makeup/beauty ads, as well as some for Internet marketing.

Given the above 3 ads, how do I find out what they’re doing? The answer is easy enough. Hover on the image to see a little X.

finding-your-competitors-facebook-strategy

Click on the X and you’ll be presented with several options. Click the option “Why am I seeing this?

why-am-i-seeing-this-facebook-ad

From here, you’ll be given a lightbox popup with information about the ad. Sometimes this is very vague, as we’ll see momentarily, but sometimes it will give you some interesting ideas. Let’s see how Mr. Brown targeted me.reverse-engineering-facebook-ads

For the Liberty Mutual ad, it’s one of the vague descriptions since they’re using an agency called TheTradeDesk.

ad-using-facebook-advertising-company

The Nordstrom ad? They’re using TellApart to target people. So unfortunately it doesn’t reveal exactly how they targeted me. It’s possibly a retargeting ad.

5 Plugins WordPress Facile à utiliser  pour raccourcir les URL

5 Plugins WordPress Facile à utiliser pour raccourcir les URL

URL shortening services are certainly not new to the web, platforms like TinyURL have been around for over a decade now and has successfully shortened hundreds of millions of URL’s for its users. The web is being inundated with new websites and content management systems that utilize very complicated and difficult URL patterns. When Twitter was introduced to the World, it quickly had to adapt to its own URL shortener due to the fact that URLs would be too long to copy and paste in traditional manner. Default: https://twitter.com/HostGator/status/638766536421830656 Shortened: http://t.co/kE1FfPFSoh It makes such a huge difference in the length of the URL, as well as the complexity of having to share it with your friends, relatives or coworkers. Other uses for URL shorteners, especially in the WordPress blogosphere, is the ability to mask affiliate links, a way for bloggers to earn revenue without having to directly expose their long affiliate marketing URLs, or we can mask our links from 3rd party affiliate sites that we are using on our blog, and rest assured that such techniques are completely safe in terms of their effects on your rankings. If you have been struggling with keeping up with your analytics data on certain links, perhaps you’re having trouble really understand Google Analytics, you will be happy to know that URL shorteners usually provide a way to track your shortened links and their full statistics, when the link was clicked, and where, which can also help with understanding who else is sharing your links on the web. Bit.ly has the analytics platform narrowed down to perfection, definitely consider them as one of your first choices in learning more about modern link shortening.

Short URL

First we want to get clear about whether we want to use a 3rd party service, or we wish to use our own website for shortening our links. If your choice is leaning towards the latter, then Short URL plugin will give you all the necessary features to turn your own WordPress blog into a link shortening platform; giving you full control over how your links appear on the web, and your website.

ClickMeter

ClickMeter knows what makes webmasters, marketers and online affiliate agencies tick. This state of the art link shortening solution provides a sea of features, for example you can use the variety of URL shorteners that ClickMeter offers, but you can also turn your own domain into a link shortening service. The comprehensive analytics platform will give you enough insights and data about the way your links are being exposed online that creating further duplicates of successful content are going to become a daily occurrence. You can even monitor links that have suddenly gone offline, helping you to protect yourself against unexpected Google penalties.

Goo.gl

Google provides its own, easy-to-use URL shortener. Create tiny and flexible URLs that you can share with anyone and anywhere, and use the Goo.gl’s own monitoring platform to learn about the number of clicks that your links are receiving. Each shortened URL is complimented with a snapshot of the website that you’re shortening, at the time of shortening.

Adf.ly

Adf.ly is known to be a platform for helping bloggers monetize their content by protect the outgoing URLs. This plugin will help you manage your Adf.ly account from within your WordPress dashboard, making it much more flexible to create the kind of URLs that will hopefully bring about revenue.

iOli

iOli is a simple and straightforward URL shortening platform that will let you shorten any URL on your website. Sometimes all we need is simplicity, and flexibility, and that’s exactly what iOli brings to the table for its users.

3 plugins pour WordPress afin de sécuriser votre blog

3 plugins pour WordPress afin de sécuriser votre blog

WordPress is home to hundreds of millions of bloggers, the idea that it wouldn’t be a huge target for hackers is nothing short of ignorant. WordPress is constantly being targeted by both low-profile and high-profile security pentesters who may want to exploit the platform for either personal benefit, or for getting an official reward, though the latter is rarely the case.

Security can be seen in many different ways, but the type you will usually experience when dealing with WordPress is called web security. Web security possesses the ability to put your whole web file system at risk by having vulnerabilities that haven’t been properly understood and prevented. However, preventing attacks from previously unknown vulnerabilities is next to impossible, which is why we need to look elsewhere. Some of the best security protection for WordPress comes from using professional security plugins.

A security plugin can help to prevent unauthorized access, as well as log threatening events, it can even completely disable access to your sensitive parts of your website, and you can be the only person in charge of enabling them back. Lets take a look at the top three WordPress security plugins on the market.

1. Sucuri Security

Sucuri is a well-known and established name in the world of WordPress (and general web) security. The Sucuri Security plugin has been built to reflect the latest developments in web security, so as to ensure that all WordPress bloggers have their blogs safe and secure.

Sucuri plugin will help you to monitor the activity of your logs and outline potential security risks, the plugin comes equipped with a versatile malware scanner that will remove any malware on daily basis, on top of that it will integrate a number of security practices that will make it next to impossible for hackers to break into your blog.

Click here to download Sucuri.

2. BulletProof Security

BulletProof is very likely to be the most sophsisticated WordPress security plugin, with an amount of features that no other plugin has been able to match, and most likely never will. Is this a good thing? Well, it depends. The BulletProof Security plugin does a lot of things besides securing your WordPress blog, it will help you optimize your sites performance, and you will be able to take advantage of features such as .htaccess security, database backup security, and security precautions for all logged-in users. (Cookie based.)

It’s highly recommended that you spend some time reading the full list of features on the official plugin page, and decide for yourself whether this plugin is something you’d like to work with.

Click here to download BulletProof.

3. Wordfence Security

The first thing Wordfence will do after you install the plugin, is to instantly check your site against possible malware threats. The way Wordfence does it, is that it takes the official WordPress source-code and checks it against your own current version on the server, including for themes and plugins. The output is a list of potential threats which you can then terminate, so you don’t have to worry about custom plugin and theme changes being classified as threats. This security plugin will not only make your site significantly faster, you will also be pleased to know that the plugin is open-source and anyone can contribute to its success.

Click here to download Wordfence.

5 conseils pour optimiser vos Landing Page

5 conseils pour optimiser vos Landing Page

Your homepage is a landing page, your product features page is a landing page, even the pricing page is a landing page. Any page that features call-to-action buttons to signup as a customer can be considered a landing page, but certainly others are more concise and specific than the rest.

Typically it is the product’s main feature page that gets the most optimization care, because that’s the page that drives the most sales, based on the fact that it has an actionable intention.

Landing page optimization is all about User Experience and User Interface, although our product can be amazing and solve a lot of problems for our customers, a poorly executed landing page will not drive the same amount of leads that a fully optimized landing page would. And what is the criteria for a good landing page anyway?

1. Setup an analytics platform

Google Analytics is a good start, it will give you all the necessary insight about your visitors and some of their demographic information, but for more concise analytics it’s best to look into specifically built marketing solutions that can analyze data such as user live interaction, their browsing history on your landing pages, as well as their potential previous interactions with your landing page. All of which will give you a much more broad and clear understanding of how your landing page is being used.

2. Optimize for sales

There’s little to no value in optimizing a landing page for search engines, if the landing page doesn’t perform well in front of live visitors. Search optimization is only a means of acquiring new and organic visitors, what happens next is their live experience with the landing page that you’re offering. If the experience is poor, so will be the number of sales.

The best way to go about optimizing for sales is to understand basic principles of UX and UI, GoodUI is one such resource that offers several dozens of concise User Experience and User Interface tips that will let you optimize your landing pages for maximum conversion potential.

3. Remember the basics

“What problem are you trying to solve with your service and whose problem is that exactly? The answers to these questions will help you identify who your target audience is. And once you’ve found that out, you then need to spend every waking moment researching on what exactly your audience wants.” – Fahad Muhammad

Your first landing page will be bad, there’s no other way to go about it. Mistakes will be made, and changes will need to be done on almost daily basis, until some time a solid landing page forms and you can begin to start testing its performance.

However, we have to emphasize the fact that all landing pages share common traits, components that make a landing page what it is, and without these components, the customer can easily get lost:

  • Headline, and sub-headline (optional).
  • Description that explains the value behind the offer.
  • A self-explanatory image to reflect the product.
  • A number of elements that portray quotes and/or testimonials.
  • A form that can be used to gather visitors details. (pre-sales)

Any other components are completely up to you and your own personal preference and/or experience, since there’s no shortage of landing page examples on the web, inspiration can be gained everywhere.

4. Limit the navigation options

The job of a landing page is to keep the visitors attention focused on the copy of the landing page and what it is trying to offer, having a full-blown navigation menu available at the top of the page might be used as a means of exiting the page and thus eliminating any possibility of a sale to happen. This can also be seen as distraction. If you’re serious about making sales and increasing conversion rates with your landing page, get rid of the menu and see what happens!

5. Social proof

One of the best ways to optimize a landing page is by enabling social proof. This can come in forms of testimonials, quotes and case studies that come from your existing customers. You might be wondering, how do I gain access to these? The best way is to reach out to your existing customers and ask them kindly to do some reviews for you so that you can use them on your landing page. This has been a proven technique for increasing sales through your landing page by the means of establishing credibility.

Infographie:  Perspectives des petites entreprises sur le mobile en 2015

Infographie: Perspectives des petites entreprises sur le mobile en 2015

The Endurance International Group recently surveyed over 900 of its small business customers regarding the state of responsive/mobile websites. It is surprising that over 70% of those surveyed agree that having a mobile website would positively impact there business, but only roughly 20% actually have a mobile app or solution. Take a look at the following infographic for the full story, and read the related press release right here:
2015 Small Business Perspective on Mobile Infographic

Obtenez du roulement pour faire croître votre entreprise

Obtenez du roulement pour faire croître votre entreprise

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The application process is painless and only takes a couple of minutes. Forbes named Kabbage One Of The Top 100 Most Promising Companies Of 2015, and HostGator is proud to now partner with them in order to assist our customers in acquiring the funds to help grow their businesses.

Your real-time business data (as opposed to just your credit score) is used to determine the amount for which you are qualified, subject to Kabbage’s terms and conditions, and then you can simply take what you need and only pay for what you take. The funds can be bank-transferred, or instantly transferred via PayPal. A monthly payment plan is then used to return the funds.

To learn more about Kabbage, watch this video. Or get started now.

 

Lutter contre les SPAM sur vos annonces sociales

Lutter contre les SPAM sur vos annonces sociales

The world of social media is supposed to be just that – social. It’s a place where people can freely speak their mind about a product, brand, or their favorite cat (we’re looking at you Grumpy cat). This can be amazingly wonderful for some advertisers, but then it can also be their worst enemy. This post will cover the negative effects of social on social (Twitter and Facebook) ads and how you can fight them.Fighting Comment Spam

Twitter

The most common type of spam on Twitter originate from fake accounts posting affiliate links or links to their products. These users are essentially riding the curtails of legitimate advertisers in order to get some visibility for free. How effective is this for them? We don’t know.
Another type of spam comes from upset users. Although we all try our best to provide the absolute best products available, there will always be someone that is unsatisfied for some reason. These users can be very vocal about their opinions on social channels, even attempting to hijack otherwise civil threads with hate comments.
Fortunately with Twitter, you’ll be able to see comments on any of your posts coming through your notifications. So if you’re watching your notifications, you’ll be able to quickly identify spam. The downside is that you can’t delete any of these comments, deserved or not. You can mark them as spam, but the chance of them being removed is very slim.
For Twitter, you really have two options.

  • Leave the tweet alone and hope the spam doesn’t get noticed
  • Delete the tweet and recreate it in the campaign

The second option is one of the worst options because, as many advertisers will know, Twitter rewards engagement. So if you have a tweet that has a lot of favorites and retweets, the tweet will tend to show more often. Although, Twitter does reward freshness, so it is overall a balancing act and a judgement call.

Facebook

If you’re using Facebook’s « Boost Post » option, your ads are your posts on your page and you can easily filter through the posts with comments. However, if you’re using dark posts, then this is a much more involved process.
Similar to Twitter, the most comment type of spam is affiliate links, product links, and even profile or page links. On Facebook, these can be deleted and abusive users easily banned.
The next type of spam essentially consists of generally nonsensical, but positive comments. Mostly these are emojis and smiley faces. There are rumors that some fake accounts are created for specific purposes and these users click / comment in order to appear active. While we can’t verify this information, we aren’t going to usually delete the positive messages.
Currently, Facebook doesn’t notify page administrators of comments on ads. However, they do notify for likes, which seems slightly backwards. However, here are 3 methods of finding your comments on newsfeed and mobile ads.
1. Manually Go Through Each Campaign I generally separate ad sets by display type. This makes it easier to go through all ads in these ads set in the campaign manager. The process is listed below:

  • Click ad name so a view of the ad will drop down
  • Look at view of ad to see if there are any comments
  • If there are comments, click « Ad Preview »
  • If this has a newsfeed element, you can click « View in Newsfeed »
  • This will open the demo in your newsfeed and you can click comments
  • Remove spam as needed

2. Manually Save Links To Add in Spreadsheets This is a tedious process, especially for those that create a lot of ads. To start, you’ll need to complete the steps in number 1 above. Then follow these:

  • In the demo view, hit the arrow on the top right of the post
  • Click save post
  • Go to your saved posts (you can get there by clicking this link)
  • Click the post
  • Copy URL and put in spreadsheet
  • Delete saved post

The reason you have to delete the saved post is because you can only save one post per page.   3. Power Editor To The Rescue This is the most efficient method I have discovered thus far. If you haven’t used the power editor before, don’t worry; it’s really pretty easy for mass edits. This helps grab all the posts you need (and the post IDs), and start viewing the posts. Here’s the process you’ll need.

  • Visit power editor (click here)
  • Download your ad account
  • Click the active section on the left for campaigns to grab just the active campaigns
  • Select all campaigns (if you filtered ad sets by display then you can select all those ad sets)
  • Click the export import button on the top. (Button has two arrows)
  • Choose Export Selected or Export All
  • Open the downloaded document
  • Play with the data until you have the « Ad ID » of your newsfeed and mobile ads
  • Ad ID looks similar to a:602000000000
  • Move these to a different document / spreadsheet / tab
  • Do a replace with CTRL + F to replace a: with https://www.facebook.com/?feed_demo_ad=

Your results will look like a string of lines similar to https://www.facebook.com/?feed_demo_ad=602000000000
If you notice in the spreadsheet, there’s a « Preview Link » column. I have not yet been able to successfully see the newsfeed links by using this. That’s why I suggest appending the Ad IDs to the URL above.
This process makes it easier to run through the list in a few minutes to go through the comments. If you wish to have multiple people, you’ll need to have them listed at least as an Analyzer on the Facebook account so that they can see the demo links.

Conclusion

Remember, not all of the comments and tweets on your ads are spam. Do keep an eye out for general support requests and other beneficial interactions as well.
It is always important to be responsive and helpful via your social channels.

Update 6/16/15

Recently, Facebook made a change to make this a little easier. Maybe they saw this post? We’d like to think so. Facebook has done a better job of adding the notifications for comments on all posts. However, if you’re running a lot of ads, you’ll probably miss some of the notifications. So you can use the steps below to find the posts to modify their links. To see comments on your ads, it’s still a manual process. You you (or the person going through the ads) will need to have access to the advertising account. To see the comments, you have a couple of options to find them: Campaign Manager or in Power Editor. The steps for both are listed below:   Campaign Management Dashboard From there, click the campaign, then the ad set, and you will be at the ad level. Click the specific ads that you want and you’ll see a small preview of the ad. On the right, you’ll see the following (check the screenshot 1 below). Click « View Post Permalink With Comments » (screenshot 2).   Screenshot 1 Find Facebook Ad Preview   Screenshot 2 View Facebook Ad With Comments   Power Editor There are two ways to find these in Power Editor. Both of which require you to be within the Ads tab. The first option is within the table for the ads. Just scroll all the way to the right and you’ll see the « Preview Link » column (screenshot 3). The second option is to select the ad. Right below the ad preview, you’ll see the options in screenshot 4 below.   Screenshot 3 Power Editor Preview Facebook Ad   Screenshot 4 Preview Facebook Ad Power Editor   This will take you to the ad where you can reply to the comments or delete them. If you have your own suggestions about fighting spam on your social ads, let us know the comments below!